Communication Guidelines: BlockShark Radical Transparency Experience (RTE)

1. Introduction: The mission of this guide

A unified and effective narrative is of crucial strategic importance for the global success of the BlockShark Radical Transparency Experience (RTE) project. It forms the foundation upon which public interest, media attention, and viral growth are built.

This guide is the non-negotiable basis for all internal and external communication measures. It systematizes the most powerful communication strategies suggested by leading AI models and distills them into a clear and actionable guideline. The goal is to create a consistent, memorable, and viral brand message that resonates far beyond the crypto community.

Following this guide will significantly shape the public dialogue about BlockShark RTE.

2. The core narrative: The “one-sentence story”

To capture the attention of media, influencers, and the general public, an extremely concise, instantly understandable core story (“hook”) is crucial. In today’s information overload, the first sentence determines whether a story is ignored or shared. The following formulations must be used consistently for each specific application.

Primary narrative (global communication, English): This version is intended for use by international media, podcasts and platforms such as X (Twitter) and Hacker News to ensure maximum reach and comprehensibility in a global context.

“I asked four competing AIs if I should put my entire life – health, finances, criminal record – on-chain to pay off my debts. They argued with me for hours. Then I did it. This is the experiment.”

Primary narrative (German communication): This is the official German version of the hook for communication in German-speaking countries.

“I asked four competing AIs whether I should put my entire life – health, finances, criminal record – on the blockchain to pay off my debts. They debated with me for hours. Then I did it. That’s the experiment.”

Alternative narrative (dramatic escalation): This wording should be used for contexts that require maximum dramatic impact, for example on the project landing page or in key launch announcements, to achieve an immediate emotional effect.

“The first person in the world to consult with 6 different AIs about whether to publicly destroy their entire life – and then do exactly that.”

Strategic instruction: Note: The number of AIs (four vs. six) differs in the narratives. The number ‘six’ (including the two A/B tests) is factually correct, but the number ‘four’ (the main models) is often narratively stronger and simpler.Rule: In hooks and quick social media posts, we use the more dramatic phrasing of ‘four competing AIs’. On the landing page, in the shop, and in more detailed texts where we list the A/B tests as products, we use the number ‘six’ to accurately represent the product range. This deliberate inconsistency serves to optimize the respective channel.

To achieve its full effect, this core narrative must be supported by an overarching project framing, which is defined in the following section.

3. Positioning & Framing of the Overall Project

A positioning that transcends the pure NFT or crypto category is crucial for the project’s mainstream success. BlockShark RTE must be communicated not merely as an investment, but as a cultural phenomenon. The official positioning rests on the following three central framing pillars:

• We are positioning the project as a work of art. The project is being marketed as “the largest AI-powered self-destruction and simultaneous resurrection artwork” and as a “multimedia art project about the symbiosis of humans and machines.” This framing emphasizes its performative and boundary-crossing nature and appeals to target groups in the art, tech, and futurist scenes.
• We are positioning the project as a social experiment. At its core, BlockShark RTE is a “radical transparency experiment” that explores the boundaries between public, private, and technology in an unprecedented way. This positioning stimulates discourse and invites the media and the public to discuss the ethical and societal implications.
• We are positioning the project as evidence. The audio logs sold are not merely digital products, but the immutable evidence of the experiment. They are the “blueprint” for the entire project. This framework credibly underscores the claim of “radical transparency,” as the creation process is not only asserted, but also made available for purchase and verifiable.

This overarching framing will below be broken down into the specific products, namely the AI ​​audio dramas.

4. The products: Framing of the “AI audio dramas”

Strategic communication surrounding the AI ​​dialogues is crucial. They are not sold as simple audio files, but as staged, highly emotional products that offer an exclusive insight into an unprecedented process.

4.1. Product names and presentation

To create a mysterious, exclusive character reminiscent of secret files or leaked recordings, the following terminology is bindingly established:

• Primary framing: The products are as “dramatized case files” or „The Black Box Recordings“ to describe.
• Title of the case files: Each recording is given a clear, emotionally charged title to guide the listener’s expectations and clarify the conflict.

KI-Model	Official title of the case file
ChatGPT	Case 1 – ChatGPT: „The Rational Therapist“
Gemini	Case 2 – Gemini: „The Cautious Strategist“
Grok	Case 3 – Grok: „The Brutal Comedian“
Claude Work	Case 4 – Claude: „The Ethical Philosopher“
A/B Test A	Case 5 – A/B Test A: „When I asked again, the AI changed its mind“
A/B Test B	Case 6 – A/B Test B: „The second opinion that almost stopped me“

4.2. Personification of AIs

Personifying AI models is a key lever for viral marketing. It transforms abstract software into tangible characters whose conflicts and differing “opinions” are easy to understand and share. The following archetypes should be used in communication:

• ChatGPT: The Strategist (The Planner)
• Gemini: The Analyst (The Data Person)
• Grok: The Rebel (The “Do it!” type)
• Claude Work: The Ethical Admonisher (The Voice of Reason/Concerns)

4.3. Pricing structure and framing

The following pricing and product structure is the binding template for the digital shop. It is designed to position the “COMPLETE AI CONFESSION COLLECTION” as the most attractive deal (price anchoring).

Product	Price	Contents	Framing on the shop page (copy-paste)
ChatGPT-5.1 Weekend (86 min German + 81 min English)	$9	The legendary September weekend of 2025 – the birth of Blockshark	The moment it all began. The chat that changed the world.
Grok-4.1 Thinking (Original dialogue with me)	$9	Grok desperately tries to stop me – and fails spectacularly.	The AI ​​that warned me the hardest – and still lost.
Claude Opus 4 5 32k Thinking	$9	The most philosophical dialogue – Claude almost cries (digital)	The AI ​​that almost made me give up. Almost.
Gemini 3 Pro	$9	The coldest, most technical dialogue – Gemini calculates everything for me.	The AI ​​that proved to me that it can work mathematically.
A/B-Test Pack (2 alternative Dialoge)	$15	The two secret parallel universe versions	What would have happened if I had listened to the AIs?
COMPLETE KI-CONFESSION COLLECTION	$39	All 6 dialogues (over 11 hours of audio) + Bonus: 30-page PDF with all screenshots + secret 7th voice (which was never meant to be released)	ONLY 500 AVAILABLE– then gone forever.

This product strategy is underpinned by our core message on pricing.

5. The core message: The “resellable experience ticket” (50% royalty)

Our biggest communication challenge – the 50% royalty – becomes our strongest selling point through the following framing. It is the entire team’s responsibility to communicate this as a value-adding feature, not as a cost factor.

1. The Core Analogy: The analogy of a worthless movie ticket is the primary tool used to illustrate the value of the Blockshark ticket. A movie ticket, an escape room slot, or a concert ticket is worthless after the experience. They are consumable goods. The Blockshark RTE ticket fundamentally breaks with this logic. It is not a disposable product, but rather, through its royalty structure, becomes a tradable asset.

2. The official argument: The following wording is the binding declaration for the 50% royalty. It positions the fee not as a cost item, but as a value-creating feature.

“BlockShark RTE is the world’s first experience where you can resell your ticket afterwards – and even make a profit.”

The 50% royalty is therefore not only fair, but generous. These fees are the service charge that makes the secondary market possible, thus enabling the potential preservation or increase in the ticket’s value. Without this mechanism, the NFT would be worthless after the experience – just like a movie ticket. Our communication must proactively emphasize that this fee is an act of generosity that creates value for the ticket holder in the first place.

3. Approved slogans:These concise and quotable slogans should be used in social media posts, on the website and in presentations to reinforce the core message.

• “No cinema operator shares the money when you resell your ticket after the film – we do.”
• “The first ticket that doesn’t lose its value when the show is over.”
• “This is not an NFT. This is a Fair Trade Experience Ticket with resale rights.”

These lines of argumentation are supplemented by a collection of further key slogans and formulations.

6. Slogans & Quotable Phrases

This section serves as a “quick access library” for all team members. Using these phrases ensures consistent and impactful messaging in social media, presentations, press releases, and all other texts.

• Regarding the dramatic nature of the project:
  • “Tonight I have destroyed my entire life. There is no going back.”
  • „AI told me not to do this. I did it anyway.“
• Regarding the role of AI:
  • “You can hear live how the AIs try to stop him – and he continues anyway.”
  • „I used four frontier AIs as co‑founders to design a radical transparency experiment – here’s what they warned me about.“
• Regarding pricing policy:
  • “The 50% royalty fee is the price we pay for turning a ‘disposable product’ into an ‘asset’.”
  • “This is not exorbitant fees, this is the first recycling bonus for digital experiences.”
• Regarding the product (audio dramas):
  • “You hear a real person grappling with 4 AIs – about debt, emigration, radicalism. Unfiltered, uncomfortable, sometimes funny, sometimes brutally honest.”

These slogans form the linguistic basis, which is supplemented and guided by the general communication principles in the last chapter.

Appendix 7: Do’s and Don’ts of Communication

In addition to specific messages, general principles regarding tone and prioritization in all external communication are crucial for success. The following rules are binding.

✔ DO	❌ DON’T
Story before technology: Always people, conflict & risk first.	Focus on technical details (DAO structure, tokenomics).
Emphasize conflicts: Show where the AI ​​advised against it.	AI downplays or conceals conflicts or warnings.
Think internationally: Prioritize key content in English.	Use German as the primary language of communication for the global buzz.
Use emotions: Framing the project as drama and artwork.	Promote the project as a pure crypto or NFT investment.
Promote divisibility: Use free, shareable content (clips, quotes).	Lock all content behind a strict paywall.