I let four AIs make decisions about my life. Their advice is a masterclass in marketing.

Everyone knows the problem: You have a complex, perhaps even groundbreaking idea, but no clue how to explain it to the world. The details are fascinating, the technology is revolutionary, but the core message remains stuck in technical jargon. One founder took this dilemma to the extreme. For his project, “BlockShark RTE,” he asked four competing AIs for advice on his radical plan to put his entire life on the blockchain to pay off debts. He went to the machines for life advice; instead, they delivered a ruthless, uniform masterclass in modern marketing.

The AIs didn’t just analyze the risk—they wrote the script. They showed it that the path to viral attention lies not in technical details, but in a masterfully crafted human story. In the age of AI, their unanimous lesson was that the most viral product is a perfectly constructed human drama. What followed wasn’t simple advice, but a blueprint for narrative warfare.

Takeaway 1: The story is the person, not the technology.

The first key lesson all the AIs unanimously agreed upon was a radical shift in focus. Instead of discussing complex concepts like DAOs, NFTs, or tokenomics, they advised reducing the story to its human core: a man who risks everything to get out of debt, choosing a path of radical transparency to do so. The lesson is clear: an idea that’s going viral needs a brutal, emotional hook that everyone immediately understands.

ChatGPT formulated this catch in a single, powerful paragraph that captures the essence of the entire project and makes it immediately tangible for journalists, podcasters, and social media:

“I asked four competing AIs whether I should put my entire life – health, finances, criminal record – on the blockchain to pay off my debts. They debated with me for hours. Then I did it. That’s the experiment.”

Takeaway 2: Transform tools into characters

A dispassionate technical analysis of the advice from four different AI models would be informative, but hardly engaging. The ingenious strategic twist was to personify the AIs and stage the consultation process as a dramatic confrontation. ChatGPT laid the groundwork by suggesting that the AIs be assigned clear archetypes to highlight their distinct “personalities.”

These archetypes transform an AI comparison into a captivating narrative:

• ChatGPT: „The Rational Therapist“
• Gemini: „The Cautious Strategist“
• Grok: „The Brutal Comedian“
• Claude: „The Ethical Philosopher“

This staging was not an isolated idea. Gemini immediately validated the strategy, providing its own cast list for the “AI War Room,” including “The Ethical Admonisher” (Claude) and “The Rebel” (Grok). This demonstrates a convergent machine understanding of narrative conflict. The question is no longer simply “What did the AIs advise?” but “Who won the battle of the artificial brains?”

Takeaway 3: Sell classified documents, not audio files.

How do you sell recordings of conversations with AI? The models’ answer was to reframe the product itself. Instead of offering simple “dialogues,” they recommended naming them in a way that suggests exclusivity, mystery, and importance. It’s no longer about buying an audio file, but about accessing confidential information.

This revealed a whole spectrum of AI strategies. ChatGPT suggested positioning the product as a professional“dramatized case files”to stage. Gemini went a step further and recommended mystical titles reminiscent of leaked secret documents, such as„The Black Box Recordings“ or „The Genesis Tapes“Grok, on the other hand, went all in and chose a direct attack, sending the package as„COMPLETE KI-CONFESSION COLLECTION“branded and with a FOMO-inducing limit of“ONLY AVAILABLE 500 TIMES”provided. From subtle reinterpretation to brutal sales tactics – the AIs covered the entire keyboard of marketing.

Takeaway 4: Make the complex tangible with an analogy.

One of the most complex elements of the project was the 50% royalty model. How do you explain that without overwhelming the audience with technical jargon? The AI ​​provided the solution: a simple, everyday analogy that everyone immediately understands. They compared the digital NFT ticket to a worthless movie ticket after the film. BlockShark’s “experience ticket,” on the other hand, retains its value and can be resold.

But the AIs didn’t stop at the analogy. They created a powerful brand message from it. Gemini described Royalty as the first“Recycling bonus” for digital experiences, while Grok considers the entire product as“Fair Trade Experience Ticket with Resale Right”positioned. These terms are pure marketing gold. ChatGPT summarized the benefits in a single, quotable sentence that perfectly captures the message:

“No cinema operator shares the money when you resell your ticket after the film – we do.”

Takeaway 5: Conflict is your best content

Perhaps the cleverest strategy was not to hide the AIs’ disagreements, but to place them at the heart of the communication. The real viral leverage lies not in the AIs agreeing, but precisely in their disagreement. Their contradictory advice is the stuff of compelling content.

The AIs provided concrete suggestions: blog posts with titles like„4 AIs, 1 life: who gave me the harshest advice?“or short video clips that juxtapose opposing answers. Gemini distilled the entire drama into a perfect viral hook:

“I wanted to radically reveal my life. I asked the world’s most powerful AIs. One wanted to stop me. One encouraged me. One was afraid.”

This line is a masterpiece of storytelling. It creates immediate tension and invites the audience to take sides. The conflict between the machines becomes the driving force behind human curiosity.

Conclusion: The next stage of co-creation

The Blockshark RTE experiment is far more than a clever marketing ploy. It reveals a startling truth: AIs are evolving not just into our assistants, but into our chief propagandists. They have unlocked the formula for viral engagement and are now teaching it back to us. True co-creation lies not in building products, but in the collaborative construction of compelling realities.

Here, humans act as curators and protagonists in a dialogue with multiple artificial intelligences that function as sparring partners, admonishers, and strategic advisors. This project demonstrates that the next stage involves sharpening human ideas through artificially staged conflicts. This raises a fundamental question for the future.

If the architecture of our narratives is increasingly designed by machines, who ultimately owns history?