1. The Investment Thesis: A New Convergence of AI, Radical Transparency, and the Web3 Economy
The “BlockShark Radical Transparency Experience” (RTE) project represents an exceptional investment opportunity at the intersection of artificial intelligence, interactive storytelling, and the creator economy. This is not the introduction of another incremental product, but rather the creation of an entirely new genre: The largest AI-powered self-destruction and simultaneous resurrection artwork in human history.
- 1. The Investment Thesis: A New Convergence of AI, Radical Transparency, and the Web3 Economy
- 2. The core product: The AI audio dramas as dramatized “case files”
- 3. The business model: Monetization through “Fair Trade Experience Tickets”
- 4. Go-to-market strategy: A multi-stage viral funnel
- 4.1. Level 1: Attention & Reach (Free-Layer)
- 4.2. Stage 2: Monetization (Paid Layer)
- 4.3. Level 3: Community & Bonding (NFT Layer)
- 4.4. Distribution channels and launch plan
- 5. Market potential and vision: Beyond an NFT project
The project distills a complex personal and technological journey into a single, irresistible core message that has the potential to attract worldwide attention:
“The first person in the world to consult with 6 different AIs about whether to publicly destroy their entire life – and then do exactly that.”
This provocative premise forms the foundation for an ecosystem of content and products designed to break down traditional boundaries between artist, audience, and technology. At the heart of this strategy is a unique product innovation that transforms raw AI interactions into a commercially viable and emotionally engaging experience.
2. The core product: The AI audio dramas as dramatized “case files”
The strategic core of the product development lies in the transformation of the original AI dialogues into highly produced “AI audio dramas.” This crucial step, marking the transition from dry data to emotional entertainment, is the key to commercialization and reaching a broad audience. The project doesn’t sell mere text transcripts, but rather staged audio dramas that make the inner conflict between a human being and the world’s most powerful AIs tangible.
The six core audio dramas are presented as “case files,” each with its own perspective and dramaturgical function within the overall narrative. This structure lends the interactions narrative depth and makes the different “personalities” of the AI models tangible.
| Case file | KI-Model & Persona | Description of the role in the narrative |
| Case 1 | ChatGPT: „The Rational Therapist“ | Provides the strategic and rational analysis of the project, acts as the planning consultant. |
| Case 2 | Gemini: „The Cautious Strategist“ | Acts as the data-driven analyst who methodically weighs the risks and evaluates the project from a quantitative perspective. |
| Case 3 | Grok: „The Brutal Comedian“ | Acts as the provocative rebel who pushes the boundaries of the project and confronts the founder with unvarnished harshness. |
| Case 4 | Claude: „The Ethical Philosopher“ | It serves as an ethical admonisher and the voice of reason, expressing profound concerns and advising caution. |
| Case 5 | A/B Test A | Documents the moment when the AI changes its mind, thus revealing the fragility of the entire consultation. |
| Case 6 | A/B Test B | Presents the “second opinion” that almost stopped the entire experiment and caused the founder to give up. |
The strategic importance of sound design cannot be overstated. The targeted use of pitched voices, echoes, sound effects, and subtle, individual sound signatures for each AI creates an immersive atmosphere. This auditory branding generates the desired “goosebump factor,” intensifies the listening experience, and elevates the product far beyond a simple text-to-speech implementation.
This unique product is distributed through an equally innovative business model, which is itself an integral part of the marketing message.
3. The business model: Monetization through “Fair Trade Experience Tickets”
For a target group oriented towards Web3 principles, an innovative business model is not only a necessity, but a crucial viral marketing tool. The RTE model goes beyond traditional sales approaches by staging the act of buying itself as part of the experience and the project philosophy.
3.1. Product and pricing strategy
The pricing structure is psychologically designed to maximize the value of the overall package while simultaneously offering entry points for different target groups. The anchor product is clearly defined to accelerate the purchase decision through scarcity and exclusivity.
- Individual audio plays (4 variants): $9
- A/B Test Pack (2 audio dramas): $15
- COMPLETE KI-CONFESSION COLLECTION (Alle 6 + Bonus):$39 (Strictly limited to 500 pieces)
The „COMPLETE KI-CONFESSION COLLECTION“ It functions as a central offering. The artificial scarcity of 500 units creates FOMO (Fear of Missing Out), while the included bonus content – a secret 7th audio drama titled…“Track 7 – The AI that almost broke me.mp3”– significantly increases the perceived value. This combination of artificial scarcity (FOMO) and exclusive, narratively charged bonus content (value) is a classic price anchoring strategy designed to maximize the conversion rate for the highest-margin product.
3.2. The 50/50 Royalty Structure as a Core Innovation
The core innovation of the business model is the implementation of a 50% royalty structure on the secondary market, which serves as a compelling selling point for both investors and customers. The analogy between a worthless movie ticket after the show and the resalable Blockshark experience ticket is simple, easy to understand, and extremely effective.
This model is supported by two strong narratives:
- The fee is considered “Recycling bonus for digital experiences” done.
- The product is described as “Fair Trade Experience Ticket with Resale Right” positioned.
The 50% fee is thus positioned not as a levy, but as an enabling fee: It is the price the community pays to transform a transient experience product into a tradable, value-retaining asset. This approach is summarized in a concise slogan that perfectly captures the project’s unique selling point:
“The first ticket that doesn’t lose its value when the show is over.”
This business model not only creates a sustainable revenue stream but also actively promotes virality by giving ticket holders a financial incentive to spread the word about the project and increase the value of their asset. It forms the perfect foundation for a go-to-market strategy.
4. Go-to-market strategy: A multi-stage viral funnel
The go-to-market strategy is based on a multi-stage funnel designed to generate broad awareness through free, highly shareable content. Users are then gradually converted into paying customers and ultimately into highly engaged community members.
4.1. Level 1: Attention & Reach (Free-Layer)
The first stage aims to achieve maximum reach with minimal barriers to entry. This is achieved through three primary formats for viral content:
- Free “Pilot Film”: The existing 86-minute “Logbook of the First Hour” serves as a comprehensive, free introduction to the history and philosophy of the project.
- Viral food: Short, concise highlight excerpts (30-90 seconds) from the AI-generated audio dramas are prepared for TikTok, Reels, and Shorts. These videos, presented as “AI vs. Human” clips, are optimized for maximum shareability.
- Lead-Magnet: A complete AI-generated audio drama is offered as a free episode in exchange for an email address or wallet signature to establish a direct line of communication with the target audience.
4.2. Stage 2: Monetization (Paid Layer)
At this stage, the sale of the audio drama packages takes place via the digital shop, as described in section 3. This represents the first direct source of revenue and serves as a mechanism to deepen user engagement and transform casual listeners into invested customers.
4.3. Level 3: Community & Bonding (NFT Layer)
The RTE-NFT is not an entry-level product, but rather a tool for converting the most engaged 1% of the community into long-term stakeholders. It serves to capitalize on maximum engagement and functions as the final stage of customer lifetime value within the funnel. As a “ticket to the engine room,” it grants exclusive benefits such as access to Q&A sessions and participation in prize draws, while simultaneously serving as permanent, on-chain proof of early support for the project.
4.4. Distribution channels and launch plan
The content is seeded specifically in thematically relevant niches to ensure high relevance and early acceptance:
- AI- & Web3-Communities (Reddit, Hacker News)
- Thematically relevant podcasts
- Tech-Magazine
The launch plan is aggressive and designed for maximum impact. It includes a Pre-Launch-Phase with daily teaser clips to build momentum, with the clearly defined “goal is to achieve at least 50 million impressions in the first 72 hours after launch” to achieve. The highlight is a coordinated Launch-Day, which is triggered by a single, concise tweet with maximum reach:
“Tonight I destroyed my entire life. Four AIs warned me. Two more confirmed it. All six original conversations are now available as an audio drama. The Mint is running. There’s no turning back. https://rte.blockshark.xyz #RadicalTransparency”
This strategically orchestrated approach maximizes the commercial and viral potential of the project and lays the foundation for the long-term vision.
5. Market potential and vision: Beyond an NFT project
BlockShark RTE’s overarching vision extends far beyond the boundaries of a pure crypto or NFT project. By positioning itself as “Multimedia art project about the symbiosis of man and machine” The project opens up broader market potential and appeals to target groups in the art scene, the tech community, and among futurists who do not typically interact with the Web3 ecosystem. It has the potential to transcend its niche and enter the mainstream, as it addresses universal themes such as trust, risk, technology, and the human condition in a highly innovative format.
The method of „Building with Superintelligence in Public“ This is more than just a marketing gimmick; it could set a new standard for transparency, authenticity, and community engagement. By making the entire creation process transparent—including the AI’s doubts, warnings, and strategic considerations—the project creates a blueprint for future endeavors in the creator economy that are based on a genuine partnership between humans and machines.
Blockshark RTE is therefore not just an investment in a product, but in a method and a brand. It is a rare opportunity to fund a project that not only defines a new category of creative work, but also provides the blueprint for the creator economy in the age of superintelligence.
